A lot of marketers are asking why Gold?
Here are my thoughts on Gold and or Silver:
- The American Dollar became the international trade icon after World War II
There is a lot of information about Gold online.
- I saw this article this morning from Forbes author Bill Conerly
I connect the dots between the economy and business decisions.
The dollar’s role as the world’s primary reserve currency helps all of us Americans by keeping interest rates low. Foreign countries buy United States Treasury debt not just as an investment, but because dollar-denominated assets are the best way to hold foreign exchange reserves.
This topic is on the minds of American small business owners I learned last week speaking to hundreds of store owners at an Ace Hardware conference. I was surprised by how many people button-holed me to chat on the subject.
China may have prompted some interest in the subject: “. . . it is perhaps a good time for the befuddled world to start considering building a de-Americanized world,” wrote Liu Chang for China’s official news agency Xinhua. With our recent budget crisis, debt ceiling crisis and the 2011 credit rating downgrade, United States finances look shaky. Let’s figure out what the reserve currency status means, why it will continue to a large extent, and how the related issues influence the future…. Read the rest of the report from Forbes
In summary, if the US Dollar looses its World Favor as reserve currency and trade status the dollar will plummet in value.
How likely is this to happen? Nobody knows, but we do know that Gold will increase in value relative to the dollar at that time.
Finally, I am an optimist but also a realist and it might be good common sense to have some Gold.
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